What journalists need from a press release
Journalists receive hundreds of press releases a week. The ones that get covered do the journalist work for them: clear news hook in the first sentence, the five Ws in the first paragraph, and a quote that says something worth quoting.
We write press releases for funding announcements, product launches, executive appointments, research publications, event coverage, and partnerships. Each type has a different structure. A funding announcement that reads like a product launch will not land.
Standard turnaround is 1-3 business days from brief confirmation. For time-sensitive news, the 24-hour rush add-on is available.
- Funding, launch, product, and event formats
- News hook written for target publication tier
- Quote structuring included
- Media contact details formatted correctly
- Wire-ready format delivered
Localisation and target market notes
We write for English-language media: international business, European trade press, and specialist industry publications. If your news has a specific Spanish or Basque market angle, a localised version is available as a separate deliverable.
We ask upfront which publications you are targeting so the hook and format can be matched to the right tier.